Topic: How a logistics retailer from Turkey implemented transparency and reduced delays by optimizing its supply chain in the UAE
In August 2025, Al Sharqi Logistics realized a successful case in the direction “Turkey → UAE” for a large retailer of home goods. The main challenge was limited visibility of cargo, high demurrage charges и inefficient inventory management. The solution was:
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Transfer of trade terms from CIF to FOB – this was a key step to control the movement of goods already from the Turkish port.
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Implementation Purchase Order Management System (Purchase Order Management System)which gave real time visibility for the entire chain.
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Result: decrease in demurrage paymentsincreased transparencyOptimized inventory management in the logistics center.
Source : https://www.alsharqi.co/case-study/home-goods-supply-chain/?utm_source=chatgpt.com
Optimizing the supply chain: the case of transportation from Turkey to the UAE
Publication date: August 26, 2025
A recent international logistics success story involved the shipment of household goods from Turkey to the United Arab Emirates. The main problem of the client was delays in deliveries, lack of transparency in processes and high demurrage charges at the ports of destination.
Customer problems
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limited visibility of cargo movement;
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frequent delays and downtime at ports;
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increase in additional costs due to inefficient inventory management.
Decision
The logistics partner implemented several supply chain changes at once:
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Switching from CIF to FOBThis allowed the customer to control the transportation from the moment of shipment from the Turkish port.
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PO Management System: the introduction of a digital platform provided transparency and real-time tracking of shipments.
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Adapting warehouse logistics: inventory management is now more accurate and predictable.
Results
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reduction of demurrage payments and additional costs;
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increasing transparency of processes at all stages;
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Optimizing inventory management in a UAE distribution center.
This case study shows that even relatively simple steps – choosing the right delivery terms and implementing digital tools – can have a significant impact on the efficiency of international transportation.
